I started helping a friend with his small website after he complained that nobody could find it on Google. The content is decent, but the site barely has any backlinks, so we're looking into ways to build some naturally. There's a lot of conflicting advice online, though. Which backlink strategies would you recommend for someone starting from scratch?
I had a similar situation with a small site I was helping with. At first we chased every backlink opportunity we could find, but most were useless. What worked better was writing genuinely useful guides, getting listed in relevant industry directories, and reaching out to smaller blogs with content that actually fit their audience. I'd also look at Rule Your Rankings (https://ruleyourrankings.com/adult-backlinks/) for ideas, not copy them blindly. Slow and relevant beats hundreds of random links.